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DBA Inclusive Design Challenge 2009.
The DBA Inclusive Design Challenge is an annual design competition with a difference. The objective is for designers to create a mainstream product, service, environment or communication, which can be enjoyed equally by consumers of all abilities.
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| To download details of how to enter and the full design brief click here |
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| A collaboration between the DBA and the Royal College of Art Helen Hamlyn Centre and sponsored by Sanctuary Care, the challenge was launched in 2000 as a creative response to the inadequate level of design in the disability aids and equipment sector. |
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Since then, hundreds of designers have worked on numerous projects developing a range of solutions from a plaster that can be applied one-handed to one of last year's winning entries, a Facebook style scrapbook for aiding memory.
This year's Challenge, open exclusively to DBA members, is entitled 'Sedentary Lives' - encouraging designers to look at solutions to address our increasingly immobile culture, from couch potato kids who are glued to their computers and office workers who barely leave their desks, through to those who live in supported care schemes at the end of their lives.
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Frighteningly it is estimated that 60 percent of the UK population could be obese by 2050. Getting people moving is a massive challenge.
Entering gives agencies a best-practice, inclusive design demonstration project to showcase to clients and develop business, which is completely unaffected by client confidentiality, whilst developing invaluable knowledge of the area of inclusivity.
| DBA members interested in entering are invited to attend the launch evening at the Royal College of Art on 11 September 2008 at 7pm, where full details of how to enter will be presented. |
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To book tickets for the free launch evening, or for more information email Natalie Maher or call her on +44 (0)20 7251 9229
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The Royal College of Art Helen Hamlyn Centre
works to advance a socially inclusive approach to design through practical research and projects with industry. Its Challenge Workshop Programme, which runs the DBA Inclusive Design Challenge, aims to include the needs of disabled people in new product and service innovation and is part of Innovation RCA, the College's innovation network for business. |
 Sanctuary Care
A subsidiary of Sanctuary Housing Association, Sanctuary Care was established in the mid 1990s to provide high quality nursing and residential care. Sanctuary Care has 52 Registered Care Homes, 5 Extra Care Schemes, 4 Home Care businesses, with over 2300 staff and a turnover of £51 million. The homes cater for older people, learning and physical disabilities, mental health, EMI, general nursing and residential.
Sanctuary Care is passionate about the quality of services it provides and all surplus income is reinvested into the business which allows us to provide residents with excellent standards of care from well managed and well maintained homes.
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Design Business Association
35-39 Old Street
London
EC1V 9HX
T +44 (0)20 7251 9229
F +44 (0)20 7251 9221
W www.dba.org.uk
lf you would prefer to receive no more ezines from the DBA please click here. |
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